Eight 'Biswa Bangla' retail stores, set up by the state government to promote local art and crafts, has generated revenues of about Rs 17 crore in the last fiscal, a state government official today said.
"We are meeting our operational cost," he said.
Biswa Bangla is an initiative to promote the state?s dying arts and crafts, and it differs from other marketing companies running after numbers, Sinha said.
Expansion of the number of stores are dependent of supply of artisans involved in the particular art or product, he said.
The brand is tapping shop-in-shop outlets in modern retail chains and has recently forged a tie up with Future Group.
Biswal Bangla was conceived in 2013 and the first store to sell products under the brand came up in 2014 in Kolkata.
Some states have evinced interest in the business model of Biswa Bangla and are looking at adopting it, Sinha said.
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