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8 Biswa Bangla stores reported Rs 17cr revenue in FY'18

Press Trust of India  |  Kolkata 

Eight 'Biswa Bangla' retail stores, set up by the to promote local art and crafts, has generated revenues of about Rs 17 crore in the last fiscal, a official today said.

"We generated about Rs 17 crore revenue in the last fiscal and all the stores are doing well," said today on the sidelines of launching an MCCI helpdesk for MSMEs.

"We are meeting our operational cost," he said.

is an initiative to promote the state?s dying arts and crafts, and it differs from other marketing companies running after numbers, Sinha said.

Expansion of the number of stores are dependent of supply of artisans involved in the particular art or product, he said.

"However, we are looking forward to expand in airports and we have sought information about available space with in the airports managed by them," he said.

The brand is tapping shop-in-shop outlets in modern and has recently forged a tie up with Future Group.

However, the plan for running stores in the UK and has been ruled out due to various logistics and import-export related hurdles, Sinha said.

Sinha said, will tap with with their existing site of

He said Biswa Bangla do not have plans to tap like Flipkart, or

Biswal Bangla was conceived in 2013 and the first store to sell products under the brand came up in 2014 in Kolkata.

Some states have evinced interest in the business model of Biswa Bangla and are looking at adopting it, Sinha said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, April 17 2018. 21:45 IST