Through the app, the users can catch live broadcast if they have missed it.
"Itemisation of on-air content creates flexibility and allows the listeners to exercise control over the audio content of their choice," Red FM said in a statement.
The mobile application gives the option to handpick curated content from localised Red FM station.
She further said the app works as a great retention strategy where it can be reused on other platforms like mobile and social media.
The application is available on iOS App Store and Google Playstore.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)