Telecom major Bharti Airtel will now show movies and other programme of ALTBalaji on TV app, following a strategic partnership signed by the two firms.
"We are thrilled to partner ALTBalaji and bring their rich content on to Airtel TV app. This will add to the wide range of exciting digital content available to our users," Wynk CEO Sameer Batra said in statement.
ALTBalaji's complete range of original shows and movies will now be available on Airtel TV app.
With this strategic partnership, Airtel TV users have option to choose from over 350 Live TV channels and 10,000 movies and shows on the app.
"All content on Airtel TV app is completely free for Airtel Postpaid and Prepaid customers till June 2018," the statement said.
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