Mahindra Group Chairman Anand Mahindra has invested an undisclosed amount in digital storytelling platform for women, SheThePeople.TV, founded by journalist Shaili Chopra.
Mahindra has invested in his private capacity in the video platform, which is building a much-needed digital media space and ecosystem for women achievers, and is dedicated to championing and promoting their success stories.
"Women need a space that quenches their intellectual hunger, engages and empowers them with relatable content. With Shaili as founder, possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow's women leaders," Mahindra said in a statement.
"The funds will help SheThePeople.TV with its future expansion plans as it launches new initiatives including forums, events and regional languages," the statement said.
Since its inception, SheThePeople.TV has profiled stories of nearly 10,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives among others.
It was an official partner for the Union government's prime program for entrepreneurs "Start-Up India, Stand Up India" in January this year and for the start-up initiative at "Make in India" Week in February.
The stories are currently offered in English and Hindi languages and driven primarily by video content.