Bajaj Electricals launches new range of kitchen appliances

Consumer durable maker Bajaj Electricals has launched a new range of premium kitchen appliances under the 'Platini by Bajaj' brand.

Initially, the brand would be available online through e-commerce platform Amazon and later will be expanded to other retail channels.

Bajaj Electricals VP and Country Head Marketing Consumer Products Amit Sethi said: "The Platini by Bajaj range of appliances are targeted exclusively at discerning, modern Indian men and women who have a taste for international cuisines and love experimenting with food.