Baseline in licensing, merchandising pact with Toonz Media

Sports marketing company Baseline today said it has been appointed exclusive licensing and merchandising partner for animation firm Toonz Media Group, part of Geneva-based Comcraft Group.

"A global multi-year deal has been signed between the two companies. Under the partnership, Baseline will promote Toonz Media Group's characters in South Asia region," the company said in a statement.

Financial details of the deal were not disclosed.

Toonz Media has several cartoon characters of which some are self-created and others acquired from the likes of Walt Disney, Turner, Nickelodeon, Sony, Universal, BBC, Paramount, Marvel and Hallmark.