Bata open first exclusive store of fitness brand Power

Footwear major Bata today opened the first exclusive store of its sportswear brand Power at Noida in NCR.

The company ia aiming to cash in on India's growing demand for footwear that supports a healthy and active lifestyle, Bata said in a statement.

"The active lifestyle trend across India presents a big opportunity for the Power brand. The choice of India for our global launch of Power sportswear format tells of our long-lasting commitment to the Indian market," Bata Shoe Organisation Global CEO Alexis Nasard said.