A group of Central Industrial Security Force (CISF) personnel carried out a cleanliness drive at the Juhu beach here today as part of the central government's 'Swachha Bharat Abhiyan'.
Led by the CISF DIG and chief of the aviation security group at the Mumbai airport, K N Tripathy, over 200 personnel from the force cleaned some 1.5 km stretch of the Juhu beach during one-and-a-half hour long exercise, CISF said in a statement.
As a part of the implementation of the Swachha Bharat (Clean India) Mission, the government has launched a campaign -- 'Swachhta Hi Sewa', which is being observed from September 15 to October 2 throughout the country.
Keeping this in mind, the CISF took up the task of cleaning the Juhu beach, it said adding that the campaign started at 6 am and continued up to 7.30 am.
The CISF personnel also displayed banners and distributed pamphlets to the morning walkers and joggers thronging the beach to promote the campaign, it said.
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