Media company DB Corp today said that it has launched a new edition of its flagship Dainik Bhaskar in Bhagalpur in Bihar.
"We have been studying the Bihar market for long. We are excited with the economic potential of Bhagalpur, the second prominent city in Bihar with the second highest urban population after Patna and a literacy level of 81 per cent," DB Corp managing director Sudhir Agarwal said in a statement.
The Dainik Bhaskar group publishes six newspapers with 39 editions in 14 states, the company said.
Over the next 20 days, Dainik Bhaskar is also set to launch two other main editions from Muzaffarpur and Gaya.
"Over the next few weeks we are set to complete our full roll-out in two other main editions and seven district editions to accomplish our Bihar foray which will make a strong impact on our ability to provide a much deeper reach to advertisers and readers," Agarwal said.
