The study by Microsoft and IDC, titled Unlocking the economic impact of digital transformation in Asia Pacific", said there has been a dramatic acceleration in the pace of digital transformation across India and Asia-Pacific economies.
"In 2017, about 4 per cent of India's GDP was derived from digital products and services created directly through the use of digital technologies like mobility, cloud, internet of things (IoT), and artificial intelligence (AI)," Microsoft India President Anant Maheshwari told reporters here.
He added that within the next four years, it is estimated that nearly 60 per cent of India's GDP will have a strong connection to the digital transformation trends.
"India is clearly on the digital transformation fast track. Organisations are increasingly deploying emerging technologies such as AI, and that will accelerate digital transformation-led growth even further," he said.
The study conducted with 1,560 respondents from mid and large-sized organisations across 15 economies.
The report found that digital transformation efforts for organisations range between 11 per cent and 14 per cent.
"Business leaders expect to see more than 40 per cent improvements in key areas by 2020, with the biggest jump expected in productivity, customer advocacy as well as profit margin," Maheshwari said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)