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Fabric Monde, Sachin's True Blue tie up, launch 'Handcrafted'

Press Trust of India  |  Chennai 

Bengaluru-based startup, Fabric Monde in association with True Blue, promoted by legend and Ltd, has launched 'Handcrafted' range of shirts, a top said Thursday.

The shirts would be available in the 50 plus stores of True Blue present across the country, a company statement said.

True Blue has been working on newer for the modern Indian male customers and identified Fabric Monde as their sourcing

On the tie-up (with True Blue), CEO, Jyothirmayi D told said, "collaborating with True Blue and winning their trust on quality has been a huge milestone for us in terms of learning".

"Many more celebrities are joining hands with us to expand our from 50 plus stores to 500 point of sale over the next two years," she told PTI.

True Blue, Creative Director, said, "This range is our honest attempt to revive the dying spirit of authentic Indian textile and the most exciting part is that these shirts have some or the other hand done element involved in them..

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 11 2019. 16:25 IST
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