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Facebook anonymously launched an app in China

AP  |  New York 

anonymously launched a new photo-sharing app in in a new effort to make inroads in the world's most populous country.

China's ruling controls internet traffic across the country's borders and tries to keep the public from seeing thousands of websites including

The app, called Colorful Balloons, was launched in earlier this year and does not carry Facebook's name. confirmed today that it launched the app.

The company's connection to the app was first reported yesterday by The New York Times, which said it was released in through a separate local company.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, August 13 2017. 01:42 IST