The Talk to the Star initiative, which was launched by du telecom, offered its customers the chance to speak to the superstar about the upcoming movie 'Dabangg 2'.
A dedicated phone number was advertised in leading newspapers and customers were given the opportunity to dial and register.
Once registered, they could call at the desired date and time to hear a live conversation between Salman and other callers and get a chance to speak to him.
At the end of the call, a recorded conversation was made available which will repeat until the next scheduled celebrity's live conversation.
