FC Goa became the first ISL franchise to launch an interactive AI messenger service on the social media platform, Facebook.
The 'GaurBot', as it prefers to call itself will give fans the chance to have a real time interaction throughout the season. Built with the purpose of becoming a 'one stop guide to everything about FC Goa' for the upcoming season of the ISL, the application will be a part of Facebook's Messenger feature.
The technology which is currently being used to roll out FC Goa's #WriteOurWin campaign prompts the fans to send customised messages to the players with the promise of these appearing in the promotional activities that the club undertakes throughout the season. The #WriteOurWin Campaign is part of the club's initiative to give them fans a far more personal experience through the course of Season 3.
While the GaurBot is currently focussed on the campaign, it is expected to soon integrate everything from news, ticketing, official merchandise and contests within the system in order to ease the process for fans and provide a single platform for all needs. The GaurBot also provides information about the franchise through an interactive chat.
By clicking on certain links within the chat application, fans can access information about the players who are a part of their current roster. This is a one of a kind venture by the club and the unique interface will surely intrigue fans.
Speaking at its launch, FC Goa's CEO Sukhvinder Singh said: "We are fortunate to have some of the most passionate fans in the country and our efforts are always aimed to give them the best possible experiences.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)