Business Standard Launches Promotional Rakhi Video, Aims to Bridge Distance Between Siblings


Press Trust of India NEW DELHI
/ --, an online gifting portal, launches a new multi-platform video for the pious occasion of Raksha Bandhan aimed at bringing siblings closer despite the distance and time barriers. is all prepared to create a stir among people with its newly-launched cross-platform video themed around its expedient delivery services that are capable of bridging the gap of distance and removing time constraints among siblings. The website is already a well-known name in the online gift shopping stream, and with this new video launched for Raksha Bandhan, it has gone one step ahead in winning the hearts of people.
The Raksha Bandhan promotional video is an outcome of the days of hard work and deep analysis by the team members of the company. The main aim behind bringing out this new video is to transmit an idea that distance is just a number and lack of time in hectic lives of today can never be a hindrance in the way of sibling love and affection. It also fosters the idea of the same day Rakhi deliveryoffered by this website which enables sisters send Rakhi to their brothers even in the last-minute within 3-hours of placing the order. The inspirational video will definitely be successful in stimulating its motive with which it is created and brought forth.
The Storyline

In a 80 seconds spot, the video shows a sister, too much occupied in her office work who forgets to send a Rakhi to her brother located elsewhere. A call from her mother reminds her of the same and she soon opens on her cellphone, browses through its Rakhi gift collection and sends her token of love and affection to her brother in a jiffy. A big smile on her brother's face receiving her gifts the next moment is what the Rakhi delivery services aims at.
Words of Acknowledgement by the Owner

While talking to Deelip Kumar, CEO of, regarding this newly-launched video, he said, "We believe that videos have a strong communication power which words sometime fail. People connect more to the visual clichs and understand the communicated idea more clearly. Raksha Bandhan is a big occasion in India marked by exchanging of gifts by siblings. So, our video is an attempt to break the confusion and give the audience a wonderful surprise. The short film has an appeal that will make you watch it over and over again. It promotes the idea to break all barriers to reach out to your sibling with a sweet Rakhi on Raksha Bandhan."

With this video being viral across several online platforms, the owner of this website is quite certain about its success. Watching this video, now people will feel more connected to their siblings and hastily send Rakhi to India and worldwide with the help of this website to make the occasion special and memorable.

Established in 2013, is a remarkable online gift store offering a smorgasbord of specially curated gifts for every occasion including Raksha Bandhan. Offering every kind of delivery service all over the world, the website helps people send gifts worldwide in a hassle-free manner.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Jul 30 2019 | 2:15 PM IST

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