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GOME partners Agaston Mobile to tap into Indian smartphone market

Press Trust of India  |  New Delhi 

Chinese consumer company GOME has inked an exclusive distribution partnership with to tap into the burgeoning Rs 6,000-12,000 (mid-price range) segment in

With Agaston Mobile, which already sells under the 'Tambo' brand name in the sub-Rs 6,000 category, GOME will launch two later this month in

"The partnership between Agaston and GOME is aimed at offering the best-in-class technology and features in mid-premium range to the Indian consumers. With our well-established distribution network, we are confident that we will be able to offer GOME across maximum cities by end of the year," told

He added that GOME's C Series of feature 'Face Me' technology that provides users the option to hide data including gallery, incoming calls and details on the notification lock screen from others.

The two devices -- C7 and C7 Note -- will be priced Rs 5,999 onwards. will provide GOME with a network of about 800 distributors and 600 service centres.

In the first phase, Agaston will launch the GOME brand in north-eastern states, followed by West Bengal, and

"GOME is very excited to come to We aim at building a product ecosystem which isn't just to cater to customer needs but offers the first and only platform which has 'privacy' at the centre of everything that we have to offer," said.

GOME's foray into the Indian market is the first global expansion outside by the company. It had ventured into the handset business last year.

India is among the world's largest mobile phone markets. As per data from research firm IDC, a total of 33.5 million units of were shipped in the second quarter of 2018, a year-on-year growth of 20 per cent. The sub-Rs 12,000 devices account for a significant chunk of the market.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, October 10 2018. 16:10 IST