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Honor bets on premium smartphones, eyes spot in top 3 in India

Press Trust of India  |  New Delhi 

Honor, a brand of Huawei, is betting big on premium devices to strengthen its position in the hyper-competitive Indian market and secure a position in the top three by the end of the year, a company today said.

The company, which has launched its flagship '10' in today, is adding features like AI-camera to offer a differentiated user experience to customers, told

"The premium market (Rs 30,000 and above) is niche and consumers are very demanding, they want the best features and innovation... The segment may seem small (at about three per cent of the overall smartphone market), it is growing at a very strong pace," he said.

added that the company will continue to bring in devices across various price points, including premium segment as the company aims to be among the top three smartphone players in the country by the end of the year.

He cited a report by Counterpoint Research that said had captured the fifth position "for the first time ever" in the Indian smartphone market. The report had attributed this to the "strong performance of 9 Lite and Honor 7X across online channels".

According to Counterpoint, led the tally with 31.1 per cent share of smartphone shipment, followed by (26.2 per cent), vivo (5.8 per cent), Oppo (5.6 per cent) and Honor (3.4 per cent) and others in the January-March 2018 quarter.

Honor 10 will be available in from midnight of May 16 for Rs 32,999. It features a 5.84-inch display, 6GB RAM, 128GB memory, 24+16MP rear (dual) and 24MP front camera and 3,400 mAh battery.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 15 2018. 22:05 IST