The India Chapter of the International Advertising Association (IAA), has called entries for the Olive Crown Awards, which are one of its kind for creative excellence in communicating sustainability.
Olive Crown Awards were launched by IAA at the Goafest 2011. Last year, it became a stand-alone event in Mumbai.
In its third year, the added feature is that the Olive Crown will invite entries from across Asia including countries like Japan, Korea, Taiwan, Indonesia, Thailand, and Malaysia.
Srinivasan Swamy, chairman, R K SWAMY BBDO and President IAA stated, “These awards which salute creativity in green advertising really serve to bring sustainability to the top of the strategic agenda. Marketers have been realising that sustainability is a key differentiator these days and this has helped make these awards popular.”
MG Parameswaran, Executive Director DraftFCB Ulka and Chairman Olive Crown Awards Committee added, “The Olive Crowns have found universal acceptance amongst the creative community and this year too, we would be having a jury consisting of some of the finest and most respected names in the creative fraternity. Keeping in mind that these awards are treated almost as a cause, we do not charge any fee for the entries.”
