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IHCL launches brand SeleQtions with 12 hotels in India

Press Trust of India  |  New Delhi 

Tata Group's hospitality arm, (IHCL), Thursday said it has launched a new hotel brand 'SeleQtions', which is a collection of named and distinctive properties.

The brand has been launched with 12 hotels across the country.

IHCL MD and said, "SeleQtions will allow IHCL to cater to a broader audience of travellers who prefer staying in hotels with a distinctive character."

SeleQtions also includes hotels that have a slice of history, defining location or a differentiated theme, he added.

The 12 hotels in the first phase include properties such as in Mumbai, in New Delhi, The Connaught in New Delhi, in Pune, Cidade de Goa, Tajview in and in Jaipur, in Ajmer, Savoy in Ooty, Gateway Coonoor, Gateway Chikmagalur and Gateway Varkala, IHCL said in a statement.

"For those hotels which are independent, IHCL offers its robust infrastructure including global reservation systems, loyalty programme and sales and marketing support", it added.

IHCL has brands such as Taj, SeleQtions, Vivanta and Ginger in its portfolio.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 11 2019. 20:15 IST