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India's second Forevermark store will be in Kolkata

Press Trust of India  |  Kolkata 

The country's second exclusive store for Forevermark will come up in the city by the festive season.

"After our first exclusive store in Bangalore, the next exclusive store of Forevermark will come up in shortly," Forevermark president Sachin Jain said here today at the sixth edition of Forevermark forum.

Forevermark is a brand of De Beers and every Forevermark diamond undergoes a journey of rigorous selection and goes beyond standard 4Cs to select for genuine, natural and untreated, the company said.

Forevermark CEO Stephen Lussier said is an important market and has taken second slot in the world surpassing America.

is the top market for Forevermark accounting for some 40 per cent followed by India, which 15-20 per cent of the global market.

Though there were some jitters in the diamond market after in the end of 2016, yet the Indian market is expanding at a rate of 60-70 per cent, Lussier said.

He welcomed the Goods and Services Tax (GST) in the long term and hoped challenges of implementation in the immediate term will be ironed out.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, July 13 2017. 17:07 IST