India today made its presence at the European film market at the ongoing 64th Berlin International Film Festival today with the inauguration of an Indian pavilion.
I&B Secretary Bimal Julka inaugurated the pavilion at Martin Gropius Bau European Film Market (EFM) along with Bollywood actor Huma Qureshi and acting Ambassador in Berlin. Ajit Gupte
EFM is one of the most important platforms for international trade in film distribution rights and audiovisual content.
An Indian film guide, brought out by the Ministry, was released on the occasion which has catalogued information on film policies, movies for sales and distribution at EFM. The guide is a primer on Indian cinema for use for global film fraternity, said a Ministry statement.
Ten Indian films will be screened in the 64th Berlin International Film Festival.
The objective behind the participation is to promote Indian films across linguistic, cultural and regional diversity so as to forge an increasing number of international partnerships in the realms of distribution, production, filming in India, script development and technology, thereby accelerating the growth of film sector in India, the statement said.
Several Indian companies, filmmakers (mainstream and independent) production companies, line producers, post- production studios and exporters will engage in one-to-one business meetings over the next few days to market Indian films and engage in co-productions with Europe.
