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InMobi acquires AerServ for $90 million

Press Trust of India  |  New Delhi 

today announced the of Los Angeles-based for USD 90 million in and stock.

"This fits in perfectly with our global strategy to bring next generation platforms for premium publishers," founder and said in a statement.

Also, two profitable companies are combining forces to cement leadership position in mobile video advertising, he added.

InMobi, founded in 2007, is backed by Japanese conglomerate,

The combined platforms will bring next-generation mediation capabilities to premium publishers and establish the first programmatic video exchange in and China, Tewari said.

"Over the next three years, we expect to increase our brand programmatic tenfold with this and continue our in that direction," he added.

Programmatic advertising refers to usage of software to buy advertising, rather than a manual process.

Two-thirds of the world's is expected be traded programmatically by 2019 and advertising sold programmatically will increase from USD 57.5 billion to USD 84.9 billion over the next two years, growing at an average rate of 21 per cent a year, the statement said.

Josh Speyer, at AerServ, said the move will help build a strong in previously untapped markets such as and broader region.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, January 10 2018. 22:25 IST