The Indian School of Business (ISB) here has tied up with US-based Institute for Study of Business Markets (ISBM) under which Indian corporates will get access to state-of-the-art research in business-to-Business (B2B) Marketing, Sales and Purchasing.
According to a release from ISB, it has launched a Centre for Business Markets (CBM) in collaboration ISBM.
The objective of the CBM is to bring the best practices of B2B marketing, including those proven in developed markets, as well as those that are unique to the realities of emerging markets to address the various challenges being faced by business market firms in growth markets, it said Sunday.
This will be done through a blend of theory and practice, to radically enhance the performance, competence and capabilities of the companies.
"The CBMs faculty comprises academics and consultants in B2B marketing, as well as those at the intersection of both. They bring real-world experience and practical business expertise to every engagement, the release added.
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