The Indian Football Association (West Bengal) today announced a four-year deal with Allied Blenders and Distillers Pvt Ltd on the eve of the Calcutta Football League Premier Division.
Officer's Choice Blue will be the title sponsor of the event.
Aryan Club will face BNR at the AJ Krirangan, Gayeshpur, while Southern Samity will take on Police AC at the Barasat Stadium to kick off the tournament, in which 55 matches will be played, of which 33 will be telecast live.
Reigning champions East Bengal will open their title defence against Tollygunge Agragami on August 8, the venue for which is still to be decided.
A total of 11 teams will vie for top honours in the local league which will have a winner's purse of Rs 25 lakh, while the runners up will be richer by Rs 20 lakh.