M&M launches digital platforms to support customers

Leading SUV manufacturer Mahindra & Mahindra today launched two digital platforms -- Syouv and With You Hamesha -- to provide its customers pre-purchase and post-purchase support.

This is part of the company's comprehensive digital strategy to enhance the overall ownership experience of its automotive prospects and customers at pre-sales, sales and post sales stages, said a statement.

With this, M&M has become first Indian automotive firm to leverage integrated digital platforms, it added.

Syouv is a one stop solution to address customer needs in the pre-purchase phase while With You Hamesha platform is to ensure a smooth superior vehicle service experience post sales.
 

M&M Senior VP Sales and Customer Care Automotive Division V R Nakra said: "SYOUV and With You Hamesha platforms are the two key pillars of our digital strategy and I am sure it will set a new benchmark in the industry in elevating customer experience".

M&M has partnered with Microsoft, Dassault Systemes and Socheers Infotech for SYOUV, its pre-sales digital engagement platform and with Extentia Information Technology, Hungama and HNS Technologies for With You Hamesha platform.