Public broadcaster Prasar Bharati and top Russian pay-tv programmer Digital Television Russia (DTR) have inked a pact for joint production and exchange of TV programs and related services.
The two partners have signed a Memorandum of Understanding (MoU) during the just concluded visit of Prime Minister Narendra Modi to Russia, according to an official release.
This alliance will focus on high-quality production, marketing and distribution of content related to art, culture, trade & science, research and technology among others, it said.
It will also open up great opportunities in the field of news-exchange and of setting up a joint venture to explore the possibilities of commercial cooperation in area of broadcasting, the release said.
DTR is Russia's leading programmer in basic and premium subscription television channels.