Madhya Pradesh State Tourism Development Corporation's (MPSTDC) advertisement campaign 'MP Mein Dil Hua Bachche Sa' aimed at promoting tourism has bagged EFFIE award for marketing communications ideas.
Chief Minister Shivraj Singh Chouhan had launched this campaign for promoting tourism in the state in June last year when he was laying the foundation stone for the renovation of Minto Hall (old State Assembly building) and the convention centre.
"MPSTDC's advertisement campaign - MP Mein Dil Hua Bachche Sa - has bagged the EFFIE award. This award is given under the category of best ongoing campaign," said a MP public relations department officer today.
"This award is given in the individual category also for the campaign and creative works for the effective marketing communication," he added.
The officer informed that the EFFIE award was set up in 1968 by the New York American Marketing Association for the highly effective advertisement programme.
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