Paris Hilton launches perfume

Socialite Paris Hilton released her 20th perfume Gold Rush this Wednesday.

Hilton, 35, said she created the new scent to compliment confident women.

"I created this scent for the woman who is truly confident in who she is. She's a dreamer, doer, thinker. Gold Rush is all about that indescribable feeling you get when you see endless possibilities... When you're alive and unstoppable," she said.

Gold Rush, is an oriental, fruity fragrance that gives off floral notes while caressing the skin with a seductive undertone.

Hilton further commented, "I've grown a lot over the years and Gold Rush is a major milestone for me. It's a reflection of who I am today and the person I aspire to be.