Paul Feig to direct in 'Play-Doh' live-action film

"Bridesmaids" director Paul Feig in talks to helm 'Play-Doh' live-action movie, based on children's favourite molding compound from Hasbro's toy line.

Fox is developing the film based on Hasbro's toy brand Play-Doh, coloured clay usually used for art and craft projects by kids, reported Aceshowbiz.

Script of the film is written by Jason Micallef.

The project inevitably draws comparison to "The Lego Movie" which is based on children's favourite building blocks.