Business Standard

Sivaraj Spinning Mills aims to be national brand in two years


Press Trust of India Coimbatore
Sivaraj Spinning Mills, manufacturers of Chennis range of men's wear, aims to become a national brand by expanding across the country in the next two years.
The brand at present is confined to Tamil Nadu, Andhra Pradesh, Karnataka, Punjab and Telangana and wants to spread across western markets like Mumbai, Pune and Ahmedabad by the end of this financial year, the company's Executive Director, K Sivaraj told reporters here.
Depending on the success the company would be expanding to the northern and eastern markets in the next financial year and by 2020 Chennis will become a national brand with presence in all four regions, he added.
The company's CEO, Subroto Pal said with E-commerce industry growing at 300 per cent year on year, it had partnered with the country's six leading e-commerce places.

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First Published: Apr 27 2018 | 2:55 PM IST

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