You are here: Home » PTI Stories » National » News
Business Standard

Taming the Big Data Beast for Customer Engagement - Resulticks Marketing Mavericks Summit 2018

Press Trust of India  |  MUMBAI 

/ -- Marketers and technologists from across gathered at ITC Maratha, Mumbai, on November 1, 2018, at the Mavericks summit hosted by Resulticks, for an in-depth, high-level exploration of today's most critical data challenges and next-generation solutions.

(Logo: )

The half-day, invitation-only summit, titled 'Taming the Beast: Big Data and Customer Engagement', opened with a keynote by Mani Gopalaratnam, at Participants then moved to panel discussions featuring mavericks from some of the leading brands in and beyond.

Panelists included Ravi Santhanam, CMO, HDFC Bank; Narayanan Raman, Associate VP, Bharat Matrimony; Dinesh Menon, CMO, and Raghuvesh Sarup, CMO India, Microsoft, a partner.

To a highly engaged audience, the panelists shared expert insights, exchanged industry-leading success stories, and demystified the hype and realities of data-driven customer engagement strategies, blockchain technology, AI and machine learning, data privacy, and the future of digital marketing.

"The Marketing Mavericks summit brings together leaders who are pushing the limits of what's possible in digital marketing right now," said Redickaa Subrammanian, at "The excellent response proves there's a real need for solutions that translate big data into tailored, omnichannel customer experiences in "

For more information about the Marketing Mavericks Summit and additional resources, please click here.

About Resulticks:

Built from the ground up by marketers for marketers, Resulticks is a real-time conversation cloud-enabled by the world's first marketing data blockchain. With its big data-driven, AI-powered omnichannel approach, Resulticks is changing the marketing automation landscape worldwide. Resulticks has offices in the United States, India, Australia, and APAC.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, November 29 2018. 14:40 IST