In an effort to encourage people to pay their bills online, Tata Power Delhi Distribution Ltd has introduced awards like smart phones and LED TVs to "lucky" consumers.
Under its unique 'E-Bill Payment and Win' scheme, the discom has already given away gifts to several consumers at a function held here recently.
The winners were selected through a lucky draw held in the presence of eminent consumers, RWA members and senior TPDDL officials.
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"E- Bill Payment & Win scheme is exclusively for consumers who pay their electricity bills through ECS, Net banking or NEFT/RTGS. The response to the scheme has been overwhelming and more and more consumers are using the online payment mode. Additionally, the scheme reduces paper wastage and is environment friendly," a spokesperson of the company said.
Since the introduction of online payment option, there has been up to 41 per cent increase in the number of customers opting for online transactions.
The numbers have gone up from 2.30 lakh in financial year 2012-13 to 3.24 Lakhs in 2013-14.
