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United Breweries forays into non-alcoholic beverage segment

Press Trust of India  |  New Delhi 

(UBL) has forayed into the segment with the launch of Radler in Ahmedabad, Gujarat, the company said Friday.

The introduction of Radler caters to a segment of health-conscious, young adults who are on the lookout for a refreshing new alternative, said in a regulatory filing.

United Breweries is widening its product portfolio and addressing new consumers and new consumption occasions. This product category, malt based non-alcoholic beverage, is growing fast in and we are pioneering the effort in India," Chief New said.

The product would be made widely available across outlets carrying soft drinks, through company's new for non-alcoholic beverages, he added.

The company will also launch Radler in

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, October 12 2018. 21:05 IST