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Women wearing heavy makeup less likely to be perceived as leaders: study

Press Trust of India  |  London 

Women wearing heavy makeup are less likely to be thought of as good leaders, a study has found.

The research, published in the journal Perception, revealed that the amount of makeup a woman is wearing can have a negative impact on perceptions of her leadership ability.

"This study follows previous work in this area, which suggests that wearing makeup enhances how dominant a woman looks," said Christopher Watkins from Abertay University in the UK.

"While the previous findings suggest that we are inclined to show some deference to a woman with a good looking face, our new research suggests that makeup does not enhance a woman's dominance by benefitting how we evaluate her in a leadership role," Watkins said.

Participants were asked to view a series of images featuring the same woman without cosmetics and with makeup applied for a "social night out".

Computer software was used to manipulate the faces and the amount of makeup was also manipulated in the face images.

Each participant completed a face perception task where they judged sixteen face-pairs, indicating how much better a leader they felt their chosen face to be compared to the other face.

It was found that both men and women evaluated women more negatively as a leader if the image suggested she was wearing a lot of makeup.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Sat, March 10 2018. 15:35 IST
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