He will be responsible for leading marketing activities, alliances and ancillary revenues across all company's business-lines and group entities, Yatra.com said in a statement.
In addition to further strengthening Yatra's brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty, it added.
"We are delighted to have Mudit come on board with us. As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India's travel planner," Yatra.com COO (B2C) Sharat Dhall said.
Shekhawat comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was head of marketing, the statement said.
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