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Morrisons, Tesco and discounters stand out in Christmas battle

Reuters  |  LONDON 

By James DaveyLONDON (Reuters) - Britain's fourth biggest supermarket chain Morrisons beat sales growth forecasts over Christmas while industry data indicated market leader Tesco outperformed smaller listed rivals during the festive season.The survey data from both Kantar Worldpanel and Nielsen showed Tesco enjoyed the strongest performance of Britain's big four chains over the Christmas quarter with total sales growth put at 3.1 percent and 3.4 percent respectively.The data showed second placed Sainsbury's and third ranked Asda performed solidly, but also that privately-owned German ...

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First Published: Tue, January 09 2018. 19:22 IST
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