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Salesforce launches simplified software aimed at small businesses

Reuters  |  SAN FRANCISCO 

By Salvador RodriguezSAN FRANCISCO (Reuters) - Salesforce.com Inc on Tuesday launched new sales and customer service software tailored specifically for small businesses, a market the company has struggled to address.Called 'Essentials', the apps are simplified versions of Salesforce's Sales and Service Cloud products, Salesforce Executive Vice President Mike Rosenbaum told Reuters."We want to make sure we have a product that works for every segment of the market," Rosenbaum said on Monday.In the past, small businesses have struggled to use Salesforce's products, complaining that the software ...

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First Published: Tue, March 13 2018. 17:47 IST
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