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Sorrell in advanced talks to buy ad group MightyHive

Reuters  |  LONDON 

LONDON (Reuters) - Martin Sorrell's new company S4 Capital said on Monday it was in advanced talks to buy MightyHive, a San Francisco-based programmatic advertising group that partners with major brands. Sorrell, the founder of WPP, launched S4 Capital earlier this year after he left the world's biggest advertising group over a complaint of personal misconduct, which he denied.In July he pipped WPP in the race to buy Dutch digital agency MediaMonks for around 300 million euros. He plans to build a new business offering content, digital analytics and technology to help clients reach customers ...

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First Published: Mon, December 03 2018. 12:51 IST