LONDON (Reuters) - Martin Sorrell's new company S4 Capital said on Monday it was in advanced talks to buy MightyHive, a San Francisco-based programmatic advertising group that partners with major brands.
In July he pipped WPP in the race to buy Dutch digital agency MediaMonks for around 300 million euros. He plans to build a new business offering content, digital analytics and technology to help clients reach customers in a rapidly changing media environment.
(Reporting by Kate Holton; Editing by Kirsten Donovan)
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