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Sorrell in advanced talks to buy ad group MightyHive

Reuters  |  LONDON 

(Reuters) - Martin Sorrell's new company said on Monday it was in advanced talks to buy MightyHive, a San Francisco-based programmatic group that partners with major brands.

Sorrell, the of WPP, launched earlier this year after he left the world's biggest group over a complaint of personal misconduct, which he denied.

In July he pipped in the race to buy Dutch digital agency for around 300 million euros. He plans to build a new business offering content, digital analytics and technology to help clients reach customers in a rapidly changing

MightyHive uses algorithms to buy and sell space online in

(Reporting by Kate Holton; Editing by Kirsten Donovan)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, December 03 2018. 12:51 IST
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