 "Aged but connected")
Seniors are an important market segment for all industries. Latest trend reports have revealed that senior citizens yearn for independence and assisted living has become their preferred lifestyle. SeniorWorld, one of India's largest community of seniors, undertook a nationwide survey of the aged, to understand how this "often-ignored" demography is embracing technology and enhancing quality of life. Almost 800 people participated in the survey.
A snapshot:
