<b>Atul Jain</b>: The future is streaming

Growing adoption of smartphones is leading to personalisation of content

The recent report put out by Ficci at its last Frames conference states the Indian media and entertainment sector is expected to grow at a compounded annual growth rate of of 14.3 per cent to touch Rs 2.26 trillion by 2020. Buoyed by these facts and forecasts, major cinema theatre companies have been on an acquisition and consolidation spree. PVR acquired DT Cinemas while Cinepolis, a Mexican chain of movie theatres, found it worth their while to acquire E-City Ventures’ Fun Cinemas. Inox, the second largest owner of screens, acquired Fame Cinemas and Satyam Cineplexes. Now that’s Scene 1 of