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Axis Bank mobile app tops other banks: Forrester

Business Standard 

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The mobile application of Axis Bank, the country's third largest private sector lender, has fared better than other mobile banking applications, says a report. The applications were rated on the basis of range of touch points, enrolment and login, account information, transactional functionality, service features, cross-channel guidance, and marketing and sales. Though the apps score well on other parameters, they lag in marketing and sales and servicing features. The report said the country's smartphone base increase from about 220 million in 2014 to 870 million in 2019, thus giving a boost to mobile banking. Here's how the apps fared:

First Published: Tue, August 18 2015. 00:23 IST