Kaun Banega Crorepati keeps its eye on the game

Sony holds the licence for KBC, an adaptation of the British show 'Who wants to be a millionaire?'

In its ninth season, Kaun Banega Crorepati (KBC) is cutting out the frills from the quiz show. No movie promotions, no celebrity participants, no song and dance, just an hour of questions and answers with Amitabh Bachchan as the host and the hot seat as the star, is how Sony Entertainment Television (SET) is reimagining its tentpole property; taking it back to its original format and hoping thereby that this will help the show buck the general decline in viewership for reality shows.

“Over the past few years, reality shows, existing ones more so, have seen some stagnation or decline