'Sharenting', 'mompreneurs' among 10 ideas to influence businesses in 2018

Retailers must cater to consumers who desire direct contact with the brand to shop anytime and from anywhere

Ideas for the future

Future Group has has identified 10 memes that will influence various businesses in 2018, based on real-time data gathered from over 400 million Indian consumers by Memetic Institute at Future Ideas. By 2025, 25 per cent of those aged above 60 years and 40 per cent of those above 70 are likely to live alone. “Sharenting” is leading to the increasing hysteria of modern-day parenting. Future Ideas Memes highlight the challenges faced in modern-day parenting where “mompreneurs” are juggling small businesses with baby duties and millennial dads are participating more intensely in parenting with new strategies and