<b>Statspeak:</b> Balancing act

Marketers need to better meet the expectations of consumers across different touch points: Study

Brands don’t deliver an equal quality of service online and offline for nearly a third of consumers globally, according to the latest Connected Life report, research firm Kantar TNS’ annual study of connectivity covering 70,000 people across 57 markets. The study says marketers need to better meet the personal expectations of consumers across different touch points.