The Strategist Quiz (#530)

The Strategist Quiz, September 21, 2017

1. The Swiss Army was notable for its service in foreign armies, especially the armies of the Kings of France, throughout the Early Modern period of European history. Their service as mercenaries was at its peak during the Renaissance, when their proven battlefield capabilities made them sought-after mercenary troops. Switzerland put an end to organized mercenary activity and the principal remnant of the practice is the Swiss Guard at the Vatican.Apart from fighting wars they were indirectly responsible for the establishment of a practice renowned worldwide. State it.

2. This brand in the US has donated close to a million dollars towards honey bee research. It started this funding when it realized that one-third the honey bee colonies in the US disappear due to factors such as Colony Collapse Disorder (CCD), an alarming phenomenon that occurs when honey bees mysteriously desert their hive and die. Name the brand.

3. What is the term that is used to describe the act of aggressive competition that results in one company taking portions of another company's market share? Generally when one company has a bigger market share for a particular product or service, the company enjoying the larger market share is called _________.

4. Connect the Bronx Zoo with the picturesque city of Como in Italy along the banks of the famous lake Como and what do you arrive at?

5. If Grey Goose is a Vodka Brand then what is Canada Goose?

6. This person was declared by the Time magazine as the richest man in the world during the late 1930s. His fortune was then estimated at $2billion, which is equivalent to $230 billion today. As a child, he had insisted that a 400 carat diamond studded in his father's shoes was made into a paper weight. Name him.

7. The designer of this shoe brand, inspired by a 4th century technique of preserving cheese and grains, buried 10 pairs of shoes in 4 pits. When the pits were opened 4 years later the shoes were in perfect condition despite the infiltration of water and mud. The leather had undergone a natural ageing process and bore an inimitable yellow and green colour. Name the brand?

8. What has a popular advertising campaign that was launched in the 60s with the punch line "Schhh…You-Know-who" got to do with a Swiss watchmaker?

9. Which brand “Protects what’s Good”?

10. Identify the image?