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Corporate interest grows as Kho Kho gets an Indian Premier League touch

Capri Global and KLO Sports have joined Adani and GMR to pick up franchises in league

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Photo: Ultimate Kho Kho League

Viveat Susan Pinto Mumbai
Kho kho, India’s very own sport and much-loved too, is drawing the attention of large companies as it readies to be presented in an Indian Premier League-style format to viewers.

The Amit-Burman-promoted Ultimate Kho Kho League, which will launch later this year, will now see non-banking financial services company Capri Global and Hyderabad-based KLO Sports pick up a franchise each.

The development comes right after Adani Sportsline, a part of Adani Group, and GMR Spo­rts acquired a team each in the six-team league.

While Capri Global, Adani, and GMR are investors in cricket — the three recently picked up teams in the UAE

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First Published: Jun 17 2022 | 9:10 AM IST

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