If you look closely, worldwide, this industry (telecom) has been dominated only by multinationals. When we started, I think more than anything else, everyone (including ourselves) questioned just how we could take on these &lsquo;giants&rsquo; with such deep pockets, backed by phenomenal R&amp;D base.

Flexibility is the biggest asset of an underdog brand: Rahul Sharma

Business Standard

What&rsquo;s the easiest way to ensure your best customers come back to you over and over again? Make them part of a loyalty programme. The concept is simple really: being a member earns them loyalty points and the more loyalty points they earn, the more rewards they unlock. The rewards could be in the form of giving them special benefits (no-queue payment/priority delivery, free parking), giving them first dibs, and most exciting of all, offering a range of freebies and special discounts.

The rewards of loyalty

While studies show that variable pay is being used successfully across the globe, many firms in India have failed to make it work.

Making variable pay work

It is midnight when Anurag Kashyap, sounding unbelievably perky, begins talking about Indian cinema, his need to tell and &ldquo;steal stories from the lives of everyone around me&rdquo; and Gangs of Wasseypur, which he describes as his &ldquo;most ambitious, most fun project&rdquo;.

Buzzing :

Abhilasha Ojha

Abhilasha Ojha

Page 6 - Abhilasha Ojha

Flexibility is the biggest asset of an underdog brand: Rahul Sharma

The rewards of loyalty

Making variable pay work

Cinema on his mind