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16-Jun-2014 | Sanjay Tripathy
The future of Indian insurance is online
Social media engagement can subsidise the marketing effort and can become the lead nurturing outlet that a 'push' industry like insurance needs
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18-Feb-2013 | Sanjay Tripathy
Winning women over
With more women taking up unconventional roles and becoming active decision-makers in their households, marketers need to find new mantras to woo them all over again
