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  • 16-Jun-2014 | Sanjay Tripathy

    The future of Indian insurance is online

    Social media engagement can subsidise the marketing effort and can become the lead nurturing outlet that a 'push' industry like insurance needs

  • 18-Feb-2013 | Sanjay Tripathy

    Winning women over

    With more women taking up unconventional roles and becoming active decision-makers in their households, marketers need to find new mantras to woo them all over again