Showing of 1-25 result
10-Oct-2014 | Stuart Elliott
The "tech-ing" of Madison Avenue continues apace, according to the results of a closely followed annual report about how much brands are worth, as the brands of leading technology firms crowd the top ranks and increase substantially in value.The ...
07-Apr-2014 | Stuart Elliott
What began with a sales pitch, ended with Oprah Winfrey, and in between featured two hours and 20 minutes of attractions like reality television stars, Ron Howard, Roseanne Barr, a marching band and one of the Wallendas, the daredevil circus ...
13-Jan-2014 | Stuart Elliott
The campaign will be used worldwide, aimed at various audience
07-Oct-2013 | Stuart Elliott
The Coca-Cola Company let consumers in India and Pakistan connect with each other and share the experience with its Small World vending machines
01-Oct-2013 | Stuart Elliott
Apple is the new most valuable brand in the world, according to a closely followed annual report.
23-Nov-2012 | Stuart Elliott
The company known for decades for promoting its flagship brand as “the pause that refreshes” has refreshed its corporate Web site for a new century, adopting an approach and attitude more akin to a consumer magazine than a business ...
23-Nov-2012 | Stuart Elliott
The company known for decades for promoting its flagship brand as “the pause that refreshes” has refreshed its corporate Web site for a new century, adopting an approach and attitude more akin to a consumer magazine than a business ...
21-Nov-2012 | Stuart Elliott
Rivals have long been offering the feature, putting Jaguar's sedans at a competitive disadvantage in the US market. The Tata Motors division has finally woken up to the challenge
06-Jul-2012 | Stuart Elliott
MADISON AVENUE wants to get its act together this summer and take it on the road.
06-Jul-2012 | Stuart Elliott
MADISON AVENUE wants to get its act together this summer and take it on the road.
18-Jun-2012 | Stuart Elliott
A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured ...
18-Jun-2012 | Stuart Elliott
A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured ...
19-Mar-2012 | Stuart Elliott
Google is going all Marty McFly on Madison Avenue, sponsoring a back-to-the-future project that reimagines classic campaigns from the “Mad Men” age for modern sensibilities — and technologies.
09-Mar-2012 | Stuart Elliott
BLUE-COLLAR workers in fields like manufacturing — particularly when they make products on American soil — are again becoming a favorite subject for white-collar workers on Madison Avenue.
24-Feb-2012 | Stuart Elliott
For the last couple of months, forecasters have been predicting that 2012 would be a better year for Madison Avenue and media companies as more marketers increased advertising budgets. That outlook is starting to brighten further as some of the ...
27-Jan-2012 | Stuart Elliott
Comfort marketing is part of efforts to reassure consumers that they are buying products that have stood the test of time
23-Nov-2011 | Stuart Elliott
The public relations industry has decided it may be a good time for, well, a public relations initiative.
21-Sep-2011 | Stuart Elliott
Three years after the collapse of Lehman Brothers produced worldwide financial disruption, advertising agencies continue to face significant challenges. But Madison Avenue is, by and large, in better shape than many of the industries for which it ...
12-Sep-2011 | Stuart Elliott
Two years after a children’s game called punch buggy provided the basis for a popular Volkswagen commercial, VW is turning to another children’s game for a commercial to help introduce the 2012 Beetle.
29-Aug-2011 | Stuart Elliott
The news that Steven P. Jobs would step down as chief executive of Apple has generated an outpouring of comments from senior managers of agencies about his decades at the helm of the company as well as what might come next there.
12-Aug-2010 | Stuart Elliott
Never mind the globe-trotting roué whom Dos Equis beer describes as “the most interesting man in the world.” On Madison Avenue, at least, that sobriquet belongs these days to Joel Ewanick.
