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  • 10-Oct-2014 | Stuart Elliott

    Tech titans lead ranking of most valuable brands

    The "tech-ing" of Madison Avenue continues apace, according to the results of a closely followed annual report about how much brands are worth, as the brands of leading technology firms crowd the top ranks and increase substantially in value.The ...

  • 07-Apr-2014 | Stuart Elliott

    Discovery unveils its offering for US brands

    What began with a sales pitch, ended with Oprah Winfrey, and in between featured two hours and 20 minutes of attractions like reality television stars, Ron Howard, Roseanne Barr, a marching band and one of the Wallendas, the daredevil circus ...

  • 13-Jan-2014 | Stuart Elliott

    VISA trims slogan

    The campaign will be used worldwide, aimed at various audience

  • 07-Oct-2013 | Stuart Elliott

    Marketers say '...no way out but change'

    The Coca-Cola Company let consumers in India and Pakistan connect with each other and share the experience with its Small World vending machines

  • 01-Oct-2013 | Stuart Elliott

    Apple surpasses Coca-Cola as most-valuable brand

    Apple is the new most valuable brand in the world, according to a closely followed annual report.

  • 23-Nov-2012 | Stuart Elliott

    Coke refreshes online story

    The company known for decades for promoting its flagship brand as “the pause that refreshes” has refreshed its corporate Web site for a new century, adopting an approach and attitude more akin to a consumer magazine than a business ...

  • 23-Nov-2012 | Stuart Elliott

    Coke refreshes online story

    The company known for decades for promoting its flagship brand as “the pause that refreshes” has refreshed its corporate Web site for a new century, adopting an approach and attitude more akin to a consumer magazine than a business ...

  • 21-Nov-2012 | Stuart Elliott

    'Let it snow', roars Jaguar in the US

    Rivals have long been offering the feature, putting Jaguar's sedans at a competitive disadvantage in the US market. The Tata Motors division has finally woken up to the challenge

  • 06-Jul-2012 | Stuart Elliott

    Marketing, now on the road

    MADISON AVENUE wants to get its act together this summer and take it on the road.

  • 06-Jul-2012 | Stuart Elliott

    Marketing, now on the road

    MADISON AVENUE wants to get its act together this summer and take it on the road.

  • 18-Jun-2012 | Stuart Elliott

    Tracking viewers from TV to computer to smartphone

    A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured ...

  • 18-Jun-2012 | Stuart Elliott

    Tracking viewers from TV to computer to smartphone

    A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured ...

  • 19-Mar-2012 | Stuart Elliott

    Google remixes old campaigns, adding a dash of digital tools

    Google is going all Marty McFly on Madison Avenue, sponsoring a back-to-the-future project that reimagines classic campaigns from the “Mad Men” age for modern sensibilities — and technologies.

  • 09-Mar-2012 | Stuart Elliott

    Made-in-America resonates with marketers

    BLUE-COLLAR workers in fields like manufacturing — particularly when they make products on American soil — are again becoming a favorite subject for white-collar workers on Madison Avenue.

  • 24-Feb-2012 | Stuart Elliott

    Marketing budgets rise for some giants

    For the last couple of months, forecasters have been predicting that 2012 would be a better year for Madison Avenue and media companies as more marketers increased advertising budgets. That outlook is starting to brighten further as some of the ...

  • 27-Jan-2012 | Stuart Elliott

    New ads bring back old memories

    Comfort marketing is part of efforts to reassure consumers that they are buying products that have stood the test of time

  • 23-Nov-2011 | Stuart Elliott

    Public relations in the age of social media

    The public relations industry has decided it may be a good time for, well, a public relations initiative.

  • 21-Sep-2011 | Stuart Elliott

    Uncertainty on Wall Street, big deals on Madison Avenue

    Three years after the collapse of Lehman Brothers produced worldwide financial disruption, advertising agencies continue to face significant challenges. But Madison Avenue is, by and large, in better shape than many of the industries for which it ...

  • 12-Sep-2011 | Stuart Elliott

    Clap clap, here comes Beetle

    Two years after a children’s game called punch buggy provided the basis for a popular Volkswagen commercial, VW is turning to another children’s game for a commercial to help introduce the 2012 Beetle.

  • 29-Aug-2011 | Stuart Elliott

    On Madison Avenue, talk of Jobs's legacy

    The news that Steven P. Jobs would step down as chief executive of Apple has generated an outpouring of comments from senior managers of agencies about his decades at the helm of the company as well as what might come next there.

  • 12-Aug-2010 | Stuart Elliott

    A whirlwind moves into GM's marketing office

    Never mind the globe-trotting roué whom Dos Equis beer describes as “the most interesting man in the world.” On Madison Avenue, at least, that sobriquet belongs these days to Joel Ewanick.