Home / Companies / Interviews / Rural demand growing very slowly after signs of revival: Wipro Consumer

Rural demand growing very slowly after signs of revival: Wipro Consumer

Company expected demand to be much better due to low base last year. While volumes are back, growth is still in low single digits

Premium

Neeraj Khatri, chief executive, Wipro Consumer Care

Sharleen Dsouza Mumbai

3 min read Last Updated : Jun 19 2023 | 7:46 PM IST

Listen to This Article

While rural demand has started to turn positive, Wipro Consumer Care says it is still lower than expectations.

“We saw some signs of revival in the October-December quarter, things looked clearly better in January-March… I'm a little cautious now. I won't call it a very robust demand environment, it is growing but at a very slow pace,” Neeraj Khatri, chief executive, Wipro Consumer Care, India and SAARC business told Business Standard in an interview.

He added that the company expected demand to be much better due to a low base last year. While the good part is that volumes are

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in